Leena's and Ruth's Mother Takes Them Shopping for Prom Dresses

Multiple Choice

Leena's and Ruth's mother takes them shopping for prom dresses. The sales clerk at the dress shop sees each daughter separately but recommends the same prom dress for both. The sales clerk tells Leena the dress will cost 75% of the regular price. She tells Ruth the dress will cost 25% less than the regular price. Ruth leaves the dress shop feeling that the same dress is a better deal for her than for Leena. This is an example of

A) the affect heuristic.
B) a framing effect.
C) utility theory.
D) cost-benefit analysis.