Question 1

What's the midline?

Accepted Answer

The midline is the imaginary vertical line down the center of a piece of paper or screen creating a spinal structure.

Question 2

What are three basic ways to drive visual communication? Explain each.

Accepted Answer

The three basic ways are: Type-driven, Image-driven, and Type\Image emblem construction. 
Type-driven: emphasis on type\de-emphasis on imagery, where type is the dominant force with images as secondary. 
Image-driven: emphasis on image\de-emphasis on type, where the image is the "hero" with little type. 
Type\image emblem: an emblematic relationship between the type (title or headline) and the primary image.

Question 3

What are some considerations for determining margins?

Accepted Answer

Answers will vary; however, considerations may include the following: 
The content and how the width and proportions of the margins can best present it 
How white space in the form of margins increases readability 
Designing the proportions of the margins to produce harmony, balance, and stability (usually that means more margin at the bottom) 
Whether symmetrical versus asymmetrical margins function best and have more impact

Question 4

Why is contrast necessary?

Accepted Answer

The answer of Why is contrast necessary?...

Question 5

How do you create balance in an asymmetric composition?

Accepted Answer

The answer of How do you create balance in an...

Question 6

Define composition.

Accepted Answer

The answer of Define composition....

Question 7

What's the difference between a closed and open composition?

Accepted Answer

The answer of What's the difference between a closed and...

Question 8

What does M.E.N.T. stand for?

Accepted Answer

The answer of What does M.E.N.T. stand for?...

Question 9

How does the format play a role in composition?

Accepted Answer

A)  You compose all graphic elements in response to the edges or outermost boundaries of any print or digital page. 
B)  The format is merely the end of the graphic space. 
C)  The format is not a factor in the compositional structure.

Question 10

What are some questions to consider when integrating type and image? Select all that apply.

Accepted Answer

A)  Will the type and images share characteristics? 
B)  Will the type and images contrast in style of visualization and\or form? 
C)  Will the type drive the composition? 
D)  Will the image drive the composition? 
E)  Will type and images be purely decorative?
F) Will one be the star and the other the supporting player?

Exam 7: Composition