Which of the Following Factors Aid Coherence Across a Brand

Multiple Choice

Which of the following factors aid coherence across a brand identity? Select all that apply.

A) Strategy
B) Look and feel
C) Using very different typeface(s) for each solution media channel
D) Establishing and maintaining an omnimedia color palette
E) Changing shapes and forms to make each piece unrelated to the other
F) Varying the logo to match the solution