Question 1

What does web development involve?

Accepted Answer

Answers will vary but may include the project plan, design brief, site structure, content outline, conceptual design, visual design, experience design, prototype, technology, and implementation.

Question 2

List three things to consider when selecting or creating images for the screen.

Accepted Answer

Answers will vary but may include any three of the following: 
Optimizing images 
Loading time 
Basic guidelines for formatting 
Presentation: margins and padding 
Consistency of presentation: cropping, silhouettes, style and media, color and tone, special effects 
Appropriateness of imagery for the design concept and brand or entity or publication 
Size of images in relation to text 
Style and media of images in relation to typeface selections 
Consistent visual vocabulary for icons 
The audience and how imagery will communicate to that mass audience 
How different kinds of imagery (pictorial vs. expressionistic vs. symbolic) communicate

Question 3

What are three of the guiding principles for storytelling in animation or motion?

Accepted Answer

Answers will vary but may include any three of the following: 
Start with an idea based on an insight. 
Plan during pre-production; create a visual creative brief board as a reference. 
Your ad idea should drive the visual style and music choices. 
Experiment with contrasting visual elements. 
Craft the animated or film world to make it believable as an entity unto itself.  
Give credence and new life to old rules of animation. 
Time-based media allow you to show change: growth, shrinkage, transformation, metamorphosis, alteration, etc. 
The conceptual interplay between spoken words or typography and the images and sound in an animation, film, or motion piece should be synergistic. 
Consider starting with music. 
Start with the end, the last frame.

Question 4

Always remember that the grid should accommodate the content and not force the content into an unaccommodating grid.

Accepted Answer

A) True 
 B)False

Question 5

Name two mobile design basics.

Accepted Answer

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Question 6

What is information architecture?

Accepted Answer

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Question 7

When designing with type for the screen, legibility is important. What should you consider when choosing fonts? Select all that apply.

Accepted Answer

A)  Ample x-height 
B)  Open counters 
C)  Extreme stroke contrast 
D)  Simple shapes, which are easier to read (on screen, sans serif typefaces, especially for numbers, tend to be more legible). 
E)  Set type slightly smaller for the screen than you would for print

Question 8

What are some basic branding considerations for the digital space?

Accepted Answer

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Question 9

What are the three phases when creating motion or animation?

Accepted Answer

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Question 10

What do people expect from interactive experiences?

Accepted Answer

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Exam 13: Web Design, Mobile and Motion Graphics