According to the Traditional Theory of Marginal Utility as Presented

Multiple Choice

According to the traditional theory of marginal utility as presented in the textbookbook, as more units of a good are acquired, the consumer's marginal utility

A) always continues to rise.
B) diminishes.
C) remains constant.
D) may diminish at first, but it must eventually rise.
E) may rise at first, but it must eventually become constant.