Multiple Choice
After a $5 million ad campaign, Coca-Cola measured its effectiveness by calculating the cross elasticity of demand between Coke and Pepsi.A successful campaign would be indicated if the cross elasticity went from
A) 0.9 to 0.5.
B) 0.9 to 1.5.
C) −0.5 to −0.2.
D) −0.9 to −1.5.
Correct Answer:
Verified
Correct Answer:
Verified
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