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    Exam 1: Introduction to Global Marketing
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    Starbucks Is Entering India Via an Alliance with the Tata
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Starbucks Is Entering India Via an Alliance with the Tata

Question 46

Question 46

True/False

Starbucks is entering India via an alliance with the Tata Group.The next phase will likely involve opening Starbucks outlets in Tata's upscale Taj Hotels in India.These are examples of Market Penetration.

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