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Starbucks Is Entering India Via an Alliance with the Tata

Question 81

Multiple Choice

Starbucks is entering India via an alliance with the Tata Group.Phase one calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:


A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Regular Marketing.

Correct Answer:

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