Multiple Choice
Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does NOT represent a localized element?
A) It serves McAloo tikki potato burger in India.
B) It uses advertising slogan "I'm lovin' it."
C) It operates themed dining cars on the Swiss national rail system.
D) It has home delivery service in India.
E) It has slang nicknames such as MakDo in Philippines and McDo in France.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: How do ethnocentric orientations of a company
Q17: Unilever,the Anglo-Dutch consumer products company,at one time
Q39: Slumdog Millionaire,a movie which received several awards
Q47: In the context of global marketing,leverage means
Q51: With rapid global market expansion, McDonald's identity
Q52: Geocentric orientation represents true global marketing since
Q54: An ethnocentric management orientation is preferable to
Q58: Renault and its rivals are racing to
Q60: What is meant by competitive advantage? Explain,giving
Q64: What is "global marketing" and how does