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    Exam 7: Segmentation, Targeting, and Positioning
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    A Psychographic Study Showed That Porsche Buyers Could Be Divided
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A Psychographic Study Showed That Porsche Buyers Could Be Divided

Question 73

Question 73

True/False

A psychographic study showed that Porsche buyers could be divided into several distinct categories, one consisting of "Top Guns" who buy Porsches and expect to be noticed.

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