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    Exam 7: Segmentation, Targeting, and Positioning
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    Marketers Must Understand That Many Hispanic Americans Live in Two
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Marketers Must Understand That Many Hispanic Americans Live in Two

Question 54

Question 54

True/False

Marketers must understand that many Hispanic Americans live in two worlds; although they identify strongly with the United States, there is also a sense of pride associated with brands that connect to their heritage.

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