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    Computing
  3. Study Set
    Electronic Commerce Study Set 1
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    Exam 4: Marketing on the Web
  5. Question
    Customers' Perceptions of a Product Are Called the Product's _____
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Customers' Perceptions of a Product Are Called the Product's _____

Question 12

Question 12

Multiple Choice

Customers' perceptions of a product are called the product's _____.


A) brand
B) attributes
C) marketing mix
D) Web logs

Correct Answer:

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