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    Exam 12: Managing Electronic Commerce Implementations
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    Briefly Discuss the Built-In Biases in the Return on Investment
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Briefly Discuss the Built-In Biases in the Return on Investment

Question 41

Question 41

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Briefly discuss the built-in biases in the return on investment, or ROI, technique that can lead managers to make poor decisions.

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First, ROI requires that all costs and b...

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