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Maytag Has Been Called "The Rolls-Royce of Washers and Dryers

Question 22

Multiple Choice

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer prices.This is an example of:


A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer focus.

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