Critical Thinking Questions Case 6-1

Multiple Choice

Critical Thinking Questions Case 6-1
You are a desktop publisher, and you are working on creating reusable components, including business sets, logos, and a stylistic company name for a new small company.
The director of the company asks how you can help with brand recognition. You ____.

A) suggest reusable colors, fonts, schemes, logos, business information sets, graphics, and other tools to assist the company in creating a customer-friendly, consistent brand
B) copy the colors, fonts, schemes, logos, business information sets, graphics, and other tools used by a similar company in the field
C) recommend that the company first establish brand identity by communicating in one way, one time what that identity is
D) recommend that the company avoid using reusable components