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    Business Ethics Case Studies and Selected Readings Study Set 2
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    Exam 8: Ethics and Products
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    Why Did Burger King Want a Test Market
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Why Did Burger King Want a Test Market

Question 12

Question 12

Multiple Choice

Why did Burger King want a test market?


A) The product was new
B) Its marketing campaigns recently had been disasters
C) It did not trust Coke
D) Both a and b
E) a, b and c

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