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    Business Ethics Case Studies and Selected Readings Study Set 2
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    Exam 8: Ethics and Products
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    Coca-Cola's Test Marketing of Frozen Coke
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Coca-Cola's Test Marketing of Frozen Coke

Question 28

Question 28

Multiple Choice

Coca-Cola's test marketing of Frozen Coke:


A) Took unfair advantage of Burger King.
B) Involved stating things known not to be true.
C) Gave a false impression.
D) All of the above

Correct Answer:

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