What Is the Primary Lesson Behind the "United Breaks Guitars

Multiple Choice

What is the primary lesson behind the "United Breaks Guitars" case?

A) Online video has the power to reach millions of people at a very low cost.
B) Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
C) A well-executed PR strategy can help control negative social media messages.
D) Social media is only effective for customer complaints.
E) Customer service should not be outsourced.