Why Is the Social Technographics Ladder Useful

Multiple Choice

Why is the Social Technographics Ladder useful?

A) It helps identify what social sites are most useful for a company.
B) It provides a set of persona profiles for a company to reference.
C) It allows a company to identify why people are using social media.
D) It replaces other more time-consuming persona development processes.
E) It confirms that social media is used primarily by Generation Y.