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Landmark Hotels Is in the Hospitality Industry

Question 48

Multiple Choice

Landmark Hotels is in the hospitality industry. Management is considering acquiring Wind Flower, a small chain of luxury resorts. In this way, Landmark can save the expense of starting its own line of resorts from scratch. What kind of a merger will this be?


A) Horizontal merger
B) Conglomerate merger
C) Strategic merger
D) Financial merger

Correct Answer:

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