Multiple Choice
Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?
A) Shopping
B) Convenience
C) Specialty
D) Unsought
E) Durable
Correct Answer:

Verified
Correct Answer:
Verified
Q55: Individual branding facilitates market segmentation.
Q67: Twin-packs and six-packs are examples of<br>A) family
Q241: The manufacturers of Miracle-Gro have square boxes
Q243: Product mix refers to a related group
Q247: Energizer batteries would be classified as which
Q273: Which of the following types of products
Q296: McDonald's golden arches are a classic example
Q301: Your boss has instructed you to change
Q328: Riley prefers to buy Pantene Shampoo for
Q376: Ryan is on his way to work