One of Cole's Responsibilities as a Marketing Manager for a Motorcycle

Multiple Choice

One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cole believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cole should suggest that the company requires

A) moderate to large advertising expenditures.
B) moderate to large cut in promotion expenditures.
C) moderate production expenditures.
D) moderate price increases.
E) moderate price decreases.