Multiple Choice
Refer to Scenario 10.1. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of
A) a product line extension.
B) individual branding.
C) a brand extension.
D) a private distributor brand.
E) co-branding.
Correct Answer:
Verified
Correct Answer:
Verified
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