​Your Firm Just Completed Its Annual Marketing Strategies Conference Where

Multiple Choice

​Your firm just completed its annual marketing strategies conference where all the top marketers in the firm get together to discuss last year's sales and marketing performance. In this year's meeting, there was a lot of discussion about improving the firm's product life cycle management. There was a lot of discussion about how best to manage a product that is in the decline stage. You were assigned the responsibility for managing all products in the decline stage using a harvesting approach. Based on this directive, you will:

A) immediately withdraw all marketing support for products in the decline stage.
B) arrange for another firm to acquire the products in the decline stage.
C) slowly increase marketing expenditures on products in the decline stage.
D) gradually reduce marketing expenditures on products in the decline stage.
E) develop an aggressive, resource-intensive marketing mix for products in the decline stage.