Multiple Choice
Which of the following co-branded products would be most likely to fail?
A) Breyers Ice Cream featuring Girl Scout Cookies
B) Lip Smacker lip gloss featuring Girl Scout Cookies
C) Coffee-mate coffee creamer featuring Girl Scout Cookies
D) Weight Watchers frozen dinners featuring Girl Scout Cookies
E) Nestle Crunch candy bars featuring Girl Scout Cookies
Correct Answer:

Verified
Correct Answer:
Verified
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