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    Exam 13: Services Marketing
  5. Question
    The More ____ Involved with Delivering a Service, the Greater
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The More ____ Involved with Delivering a Service, the Greater

Question 61

Question 61

Multiple Choice

The more ____ involved with delivering a service, the greater the degree of heterogeneity.


A) mechanical efforts
B) phone contact
C) perishability
D) tangibility
E) human labor

Correct Answer:

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