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    Exam 13: Services Marketing
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    The Fact That the First Massage Gretchen Gives Each Day
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The Fact That the First Massage Gretchen Gives Each Day

Question 86

Question 86

Multiple Choice

The fact that the first massage Gretchen gives each day is better than the last massage demonstrates the ____ of services.


A) heterogeneity
B) customer contact aspect
C) intangibility
D) inseparability
E) perishability

Correct Answer:

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