Prudential Insurance Uses "The Rock" Symbol to Communicate Stability and Security

Multiple Choice

Prudential Insurance uses "the rock" symbol to communicate stability and security to customers. This is Prudential's attempt to help customers better understand its services by

A) emphasizing tangible cues in promoting the service.
B) using word association.
C) personalizing the selling of the service.
D) utilizing publicity techniques to enhance the service.
E) distributing the service directly through television.