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When Gabriella Visits a Chevrolet Showroom to Purchase a New

Question 235

Multiple Choice

When Gabriella visits a Chevrolet showroom to purchase a new car, she sees a Cruze priced around $19,000 and right next to it is a Corvette priced close to $65,000. What type of psychological pricing strategy is the dealership using?


A) bundle pricing .
B) multiple-unit pricing .
C) captive pricing.
D) customary  pricing.
E) reference pricing.

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