Multiple Choice
When Gabriella visits a Chevrolet showroom to purchase a new car, she sees a Cruze priced around $19,000 and right next to it is a Corvette priced close to $65,000. What type of psychological pricing strategy is the dealership using?
A) bundle pricing .
B) multiple-unit pricing .
C) captive pricing.
D) customary pricing.
E) reference pricing.
Correct Answer:

Verified
Correct Answer:
Verified
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