Which of the Following Strategies Is a Marketing Manager Most

Multiple Choice

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

A) Creating advertisements that give consumers all the necessary information to make the purchase decision
B) Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
C) Linking the product to a lower-involvement issue to create publicity
D) Offering coupons, cents-off deals, and two-for-one offers on the product