Which of the Following Is a Strategy That Should Be

Multiple Choice

Which of the following is a strategy that should be followed by a company to initiate the customer relationship management cycle?

A) ​Leveraging customer information to all areas of a business
B) Identifying its profitable and unprofitable customers
C) Transforming customer data into information that can be used to make managerial decisions
D) ​Collecting detailed information about the products and services its customers are using