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Dollar Shave Club Delivers Razor Blades to the Customer's Home

Question 103

Multiple Choice

Dollar Shave Club delivers razor blades to the customer's home for as little as $4 a month.A package of Gillette blades at a store cost $20 to 30.After just 3 years in business,Dollar Shave Club has 2 million members and projected revenue of over $140 million.Proctor and Gamble,maker of Gillette,once had 70% of the market.DSC is forcing P&G to make some ____ decisions.


A) facilities
B) marketing
C) capacity utilization
D) product substitutes
E) human resource mix

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