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Consumers Are More Likely to Perceive the Value of a Product

Question 53

Multiple Choice

Consumers are more likely to perceive the value of a product to be less than its cost if:


A) ​in consumers' minds, the product's price is set too high.
B) the product's manufacturer gains very little profit from the product.
C) the product has an inelastic demand.
D) ​the product's demand and supply attain the state of price equilibrium.

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