Diffusion Research Company Specializes in Conducting Market Research for Various

Multiple Choice

Diffusion Research Company specializes in conducting market research for various firms.When it receives proposal for a new research,its management first estimates the cost of conducting the research and delivering the final research report.The management,then,attempts to reduce the costs through efficient operations.It also tries to maximize revenue by satisfying its customers' requirements.In this case,Diffusion Research Company uses a _____ pricing objective.

A) ​profit-oriented
B) cash maximization
C) status quo
D) ​sales-oriented