Critical Thinking Questions Case 3-1 You Are a Professional Web

Multiple Choice

Critical Thinking Questions Case 3-1 You are a professional web designer and have volunteered your services to help a local charitable organization create a website. During the second meeting with the organization's director, she asks for help in defining just who will visit the new website and why they might choose to do so. You suggest that she _______.

A) develop a formal target audience profile of demographic and psychographic characteristics and a needs analysis
B) not worry about potential website visitors; once the website is published visitors will access the website in droves
C) send an e-mail to her business associates and ask for their suggestions
D) just consider anyone around the world as the website's target audience