The Consumer Behavior Field Looks at

Multiple Choice

The consumer behavior field looks at

A) how consumers are the most important element of the marketing mix.
B) the totality of consumers' decisions with respect to acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by human decision-making units over time.
C) only the behavior of consumers while in a retail environment.
D) the purchases of tangible goods but not services.
E) the persuasion of individuals to increase consumption at one period of time.