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Corbyn Is Nine Years Old and Wants to Be a Professional

Question 89

Multiple Choice

Corbyn is nine years old and wants to be a professional football player when he grows up.He tries to emulate the behavior of National Football League (NFL) stars and pays attention to ads that use NFL players as spokespersons.In marketing terms,NFL players are ____ to Clarke.


A) a reference group
B) a lifestyle emulator
C) a motivational icon
D) a subculture
E) really, really cool

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