Every Year Millions of Smokers Attempt to Quit the Habit,but

Multiple Choice

Every year millions of smokers attempt to quit the habit,but relatively few succeed.To help smokers quit,pharmaceutical companies developed the nicotine patch.In this situation,an understanding of consumer behavior helped to

A) segment the market into homogenous groupings of consumer needs and wants.
B) aid consumers in the product attribute retrieval process.
C) determine consumer satisfaction with the attributes of a product.
D) select a target market from among numerous segments.
E) develop a new product.