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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 1: Understanding Consumer Behavior
  5. Question
    What Are Reference Groups and How Do They Influence Consumer
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What Are Reference Groups and How Do They Influence Consumer

Question 73

Question 73

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What are reference groups and how do they influence consumer decision making?

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Answered by ExamLex AI

Reference groups are groups of people th...

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