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Some Groups of Consumers Like Low Sugar Cakes and Other

Question 36

Multiple Choice

Some groups of consumers like low sugar cakes and other groups of consumers like rich,decadent cakes and cookies.This is best thought of as an example of using consumers' needs,values,and goals to


A) create new needs.
B) create new beliefs.
C) heighten emotional awareness.
D) segment the market.
E) stimulate cognitions.

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