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    Consumer Behavior Study Set 2
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    Exam 3: From Exposure to Comprehension
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    The Selling of T-Shirts with a Beer's Name on It
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The Selling of T-Shirts with a Beer's Name on It

Question 62

Question 62

Multiple Choice

The selling of T-shirts with a beer's name on it at sports events is an example of


A) a commercial.
B) information retrieval.
C) marketing stimuli.
D) interactive marketing.
E) marketing myopia.

Correct Answer:

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