Multiple Choice
The effects of ____ are not sufficiently strong to manipulate consumers,alter their preferences,or make the ad more memorable,but their content may be capable of eliciting more primitive feeling responses.
A) postreceptive cognitions
B) subliminal stimuli
C) preattentive receptors
D) postreceptive stimuli
E) subliminal affect
Correct Answer:
Verified
Correct Answer:
Verified
Q11: In Asia,touching between strangers is seen as<br>A)
Q12: Wal-Mart TV network reaches 113 million consumers
Q13: Products such as mouthwashes and deodorants are
Q14: Puzzles attract attention because they<br>A) look nice
Q15: A study has found that deeper and
Q17: When the movie,Barber Shop II,showed a Dunkin
Q18: Major ways of capturing consumers' attention might
Q19: _ is the lowest point at which
Q20: Sarah would hog the remote control so
Q21: Attention is selective,_,and is limited.<br>A) can be