Multiple Choice
The feminine personality of Whirlpool helps identify which styles and colors will be most appealing to buyers.The company now uses female voice-overs in its ads to align the advertising with the brand's personality more closely.This is an example of a company
A) adding a brand extension.
B) adding a line extension.
C) creating a new brand image.
D) extending associations that are linked with the brand.
E) elaborating on a brand personality.
Correct Answer:
Verified
Correct Answer:
Verified
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