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    Ford Recently Sold the Rights to Use the Mustang Brand
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Ford Recently Sold the Rights to Use the Mustang Brand

Question 18

Question 18

Multiple Choice

Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of


A) co-branding.
B) product extension.
C) franchising.
D) joint ventureship.
E) licensing.

Correct Answer:

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