A Danger of Too Many Brand Extensions Is That

Multiple Choice

A danger of too many brand extensions is that

A) the associations that are transferred to the new product will be too strong.
B) motivation to process the brand image will be too high.
C) it will be impossible to create a new brand name.
D) it can dilute, not elaborate, the original brand image.
E) there will be too many associations linked with the original brand name.