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After Doctors Discovered That Children Who Took Aspirin for Viral

Question 9

Multiple Choice

After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome,St.Joseph brand aspirin repositioned their product for adults.This is an example of a company


A) reducing clutter for brand image.
B) reducing elaboration for a brand.
C) protecting its brand image.
D) creating a new brand name.
E) reducing attention time and increasing processing efficiency.

Correct Answer:

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