Central-Route Processing Describes

Multiple Choice

Central-route processing describes

A) attitude formation and change processes when consumer processing effort is high.
B) the superficial analysis and processing of a message.
C) a more direct processing of a message that encodes information directly from the source rather than indirectly from secondary sources.
D) attitude change when MAO is low.
E) how message processing is not elaborated, but is simply remembered in a direct or central way from the source.