Central-Route Processing Is Best Described as

Multiple Choice

Central-route processing is best described as

A) the processing of information directly from the source, or centrally, rather than indirectly from secondary sources.
B) processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message.
C) message processing that is not elaborated, but is simply remembered in a direct or central way from the source.
D) message processing that is not based on important issues, but on those that have achieved a temporary importance or "centrality" to an individual's life.
E) the associations that are central to the schema in consumers' knowledge structures.