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Under Peripheral-Route Processing,consumers' Attitudes Are Based on

Question 84

Multiple Choice

Under peripheral-route processing,consumers' attitudes are based on


A) secondary sources.
B) high consumer effort and thus are not encoded directly from the message.
C) images that are taken not from direct sight but from our peripheral vision.
D) superficial cues within the message.
E) our senses of smell and taste, not sight.

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