Peripheral Routes to Persuasion Are So Named Because

Multiple Choice

Peripheral routes to persuasion are so named because

A) consumers' attitudes are not based on detailed examination of the message.
B) information in the messages comes directly from a secondary source.
C) information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way.
D) information in the message is primarily cognitive.
E) consumers must be persuaded over the long term, rather than directly in the short term.